Career
Experience
Over 8 years across marketing, digital strategy and technology, building campaigns, platforms and growth programmes for organizations in Kenya and beyond.
Timeline
Where I've Worked
Roles spanning marketing management, growth strategy, media buying, SEO and web management.
Marketing Manager, Web Maintenance & Media Buyer
Kenya Diaspora Alliance
January 2021 - Present
Nairobi, Kenya
Leading marketing, digital communication and web management for a diaspora engagement organization.
- Develop and implement digital marketing strategies across social, search and email.
- Manage paid advertising budgets and monitor PPC performance.
- Maintain and update the organization's website and digital platforms.
- Plan campaigns for events and convenings, and report on KPIs.
Growth and Digital Marketing Manager
DotConnectAfrica Group
August 2023 - November 2023
Growth marketing and digital strategy for an Africa-focused internet organization.
- Built growth and digital strategy plans for campaigns and audience development.
- Managed digital channels and content distribution.
- Tracked campaign performance and produced reports for stakeholders.
Digital Marketing Manager
Rova Digital Limited
July 2020 - January 2023
Managed digital marketing for clients across ecommerce, sports and services.
- Planned and managed multi-channel campaigns for client accounts.
- Led SEO work that improved website traffic and search visibility.
- Increased social engagement from 1% to 5.5% through content strategy.
- Monitored budgets, KPIs and campaign reporting.
Digital Marketer
Oracom Web Solutions
February 2017 - June 2020
Digital marketing and SEO delivery inside a web and digital services agency.
- Executed SEO, content and social campaigns for agency clients.
- Contributed to a 20% increase in sales through digital campaign work.
- Supported website launches with on-page SEO and content structure.
- Produced performance reports and campaign documentation.
Impact
What That Work Produced
20%
Sales growth
Increase delivered through digital campaign work.
1% → 5.5%
Social engagement
Engagement lift achieved through content and community strategy.
8+
Years experience
Marketing, digital strategy and technology.
20+
Projects delivered
Websites, platforms, campaigns and growth programmes.
Education & Training
Foundations
Bachelor's degree in Marketing
University education
Marketing, strategy and business fundamentals.
Digital marketing & analytics certifications
Professional training
Search, analytics and campaign management practice.
Next step
Looking for someone who bridges marketing and technology?
Have a project, opportunity, idea or challenge you'd like to discuss? Let's talk.