Okango Arnold
Okango Arnold receiving an award trophy at the NPAS Awards ceremony

Resume

Okango Arnold

Digital Strategist. Technology Builder. Growth Mindset., Remote. Over 8 years across digital strategy, marketing, SEO, analytics and development.

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Profile

Summary

Digital strategist and technology builder with over 8 years of experience helping organizations strengthen online presence, generate leads and turn digital opportunities into measurable growth. Experience spans digital marketing, SEO, growth strategy, media buying, CRM, analytics, website management, content strategy and digital transformation.

Experience

Roles

  1. Marketing Manager, Web Maintenance & Media Buyer

    Kenya Diaspora Alliance

    January 2021 - Present

    • Develop and implement digital marketing strategies across social, search and email.
    • Manage paid advertising budgets and monitor PPC performance.
    • Maintain and update the organization's website and digital platforms.
    • Plan campaigns for events and convenings, and report on KPIs.

  2. Growth and Digital Marketing Manager

    DotConnectAfrica Group

    August 2023 - November 2023

    • Built growth and digital strategy plans for campaigns and audience development.
    • Managed digital channels and content distribution.
    • Tracked campaign performance and produced reports for stakeholders.

  3. Digital Marketing Manager

    Rova Digital Limited

    July 2020 - January 2023

    • Planned and managed multi-channel campaigns for client accounts.
    • Led SEO work that improved website traffic and search visibility.
    • Increased social engagement from 1% to 5.5% through content strategy.
    • Monitored budgets, KPIs and campaign reporting.

  4. Digital Marketer

    Oracom Web Solutions

    February 2017 - June 2020

    • Executed SEO, content and social campaigns for agency clients.
    • Contributed to a 20% increase in sales through digital campaign work.
    • Supported website launches with on-page SEO and content structure.
    • Produced performance reports and campaign documentation.

Achievements

Selected Results

  • Improved website traffic and search visibility through structured SEO work.
  • Managed paid advertising budgets and monitored PPC performance across channels.
  • Generated campaign reports and tracked KPIs to guide budget and creative decisions.
  • Developed and implemented digital marketing strategies aligned to business goals.

Next step

Looking for a digital strategist who can also build?

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