Digital Strategy6 min read
Strategy before tactics: what most digital plans get backwards
Why channel decisions should come last, and how to build a digital plan that starts with the business outcome.
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August 2026
Writing
Insights
Notes on digital strategy, search, measurement and technology, drawn from campaign and platform work.
SEO7 min read
SEO that compounds: building visibility that outlasts campaigns
Search visibility is an asset, not a campaign. A practical view of the work that keeps paying after the budget stops.
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August 2026
Research9 min read
Field notes on digital growth in African markets
Observations from campaign and platform work across Kenyan and pan-African audiences: mobile-first, cost-sensitive, community-led.
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September 2026
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