DotConnectAfrica

Overview

As Growth and Digital Marketing Manager, the focus was building strategy and audience growth around the organization's advocacy and digital initiatives.

My Role

Growth and Digital Marketing Manager.

The Challenge

Communicating policy and internet-governance topics to a broad audience without losing substance.

Approach

1. 01

   Developed digital strategy plans tied to organizational objectives.

2. 02

   Managed content distribution across owned channels.

3. 03

   Reported campaign performance to stakeholders.

Outcome

• Structured digital strategy and reporting for campaign activity.
• Detailed performance data for this engagement is not published here.