Kenya Diaspora Alliance

Overview

As Marketing Manager and web maintainer, this platform is a long-running responsibility rather than a one-off build: publishing programme information, supporting events and convenings, and keeping the organization's digital presence current.

My Role

Marketing Manager, Web Maintenance & Media Buyer, ongoing website management and digital communication.

The Challenge

A membership and advocacy organization publishes constantly across programmes, events and policy work. The platform needs to stay organised as content grows.

Approach

1. 01

   Maintained a clear content structure across programmes, news and events.

2. 02

   Published and updated content in step with organizational activity.

3. 03

   Aligned website content with active campaigns and paid media.

4. 04

   Tracked traffic and engagement to inform publishing decisions.

Outcome

• A continuously maintained organizational platform.
• Website content kept aligned with live campaigns and events.
• Detailed performance data for this engagement is not published here.