Mt. Kenya Flight School

Overview

Mt. Kenya Flight School needed a digital presence that attracts aspiring pilots, explains training programmes and turns interest into enrolment enquiries, supported by ongoing digital marketing and paid advertising.

My Role

Website development, digital marketing and paid advertisement management.

The Challenge

Aviation training is a high-trust, high-investment decision. Prospective students and their families research extensively before enquiring, so the site and campaigns had to answer questions clearly and build confidence.

Approach

1. 01

   Built a programme-focused website with clear pathways for each training track.

2. 02

   Ran paid campaigns targeting prospective pilots and aviation career seekers.

3. 03

   Supported organic and social content to keep the school visible year-round.

4. 04

   Tracked enquiries and cost per lead to optimise spend.

Outcome

• A live website presenting flight training programmes and facilities.
• Paid advertising driving qualified enrolment enquiries.
• Detailed performance data for this engagement is not published here.