Kenya Diaspora Alliance: Marketing & Media Buying

Overview

This role combines strategy, execution and platform ownership: developing digital marketing strategies, managing advertising budgets, maintaining the website, and reporting on what the activity delivers.

My Role

Marketing Manager, Web Maintenance & Media Buyer.

The Challenge

Serving a distributed international membership base with campaigns, events and continuous communication.

Approach

1. 01

   Developed and implemented digital marketing strategies across channels.

2. 02

   Managed paid advertising budgets and monitored PPC performance.

3. 03

   Maintained the organizational website and digital platforms.

4. 04

   Produced campaign reports and tracked KPIs.

Outcome

• Continuous marketing and web operations for the organization.
• Regular KPI reporting used to guide budget decisions.