Kenya Diaspora Homecoming Convention

Overview

Event marketing has a hard deadline. This work covered the full campaign arc: announcement, registration drive, speaker and programme promotion, and on-the-day engagement across an international audience.

My Role

Event marketing and digital campaign management.

The Challenge

Reaching a geographically scattered diaspora audience across time zones and converting interest into registrations before a fixed date.

Approach

1. 01

   Phased the campaign: awareness, registration, programme, final push.

2. 02

   Used paid media to extend reach beyond existing followers.

3. 03

   Coordinated content across email, social and the organizational website.

4. 04

   Monitored registration and engagement to reallocate spend mid-campaign.

Outcome

• A structured multi-phase campaign delivered to the event date.
• Sustained audience engagement across the convention period.
• Detailed performance data for this engagement is not published here.