All Work

Digital Marketing

Oracom Web Solutions

SEO | Digital Marketing | Content | Campaigns

Agency-side SEO, content and campaign delivery across client accounts and the agency's own brand.

Digital AgencyOracom Web SolutionsDigital Marketing

Industry

Digital Agency

Category

Digital Marketing

Year

2017 - 2020

Services

SEO, Content Marketing, Campaign Management, Reporting

Overview

Working inside a digital agency meant delivering marketing across many industries at once: keyword research, on-page SEO, content plans, social campaigns and monthly reporting.

My Role

Digital Marketer: SEO, content and campaign execution.

The Challenge

Multiple client accounts with different goals, budgets and levels of digital maturity, all requiring measurable progress.

Approach

  1. 01

    Built keyword and content plans per account rather than one template.

  2. 02

    Ran on-page SEO improvements alongside new website launches.

  3. 03

    Managed social and search campaigns with monthly performance reviews.

  4. 04

    Standardised reporting so clients could see progress clearly.

Outcome

  • Contributed to a 20% increase in sales through digital campaign work.
  • Improved website traffic and search visibility across accounts.
  • Consistent campaign reporting and KPI tracking.

Gallery

Moments From The Work

Okango Arnold seated at a conference panel table with a microphone
Okango Arnold with government officials and partners at a programme launch
Large group photograph of delegates at a health alliance conference in Kenya

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