MyBIGOrder

Overview

Ecommerce growth depends on the loop between visibility, product pages and repeat purchase. The work covered search visibility for product and category pages plus campaign activity to drive orders.

My Role

Digital marketing and SEO delivery.

The Challenge

Competitive product categories where visibility and price comparison decide the sale.

Approach

1. 01

   Improved category and product page SEO fundamentals.

2. 02

   Ran paid and social campaigns aligned to priority product lines.

3. 03

   Monitored campaign performance and adjusted spend by result.

Outcome

• Improved product and category search visibility.
• Detailed performance data for this engagement is not published here.