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Digital Marketing
SilAfrica
Digital Campaign | Public Health
A digital campaign focused on promoting health and sanitation during the COVID-19 period.
Manufacturing & Public HealthSilAfricaDigital Marketing
Industry
Manufacturing & Public Health
Category
Digital Marketing
Year
2020
Services
Campaign Strategy, Content, Social Distribution
Overview
A public health communication campaign promoting hygiene and sanitation practice during COVID-19, delivered through digital channels.
My Role
Campaign strategy and digital delivery.
The Challenge
Communicating health guidance clearly and responsibly in a crowded, anxious information environment.
Approach
- 01
Kept messaging simple, practical and repeatable.
- 02
Prioritised formats that travel well on social and messaging apps.
- 03
Sustained frequency rather than relying on one launch moment.
Outcome
- A sustained public health awareness campaign across digital channels.
- Detailed performance data for this engagement is not published here.
Gallery
Moments From The Work
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