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Digital MarketingConsulting & Strategy2024
Trenders Consult
Digital & Brand Strategy
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All Work
Digital Marketing
TechDocs School
Digital Marketing Campaign | Education
A campaign marketing short courses in technical writing to a professional learner audience.
Education & Technical TrainingTechDocs SchoolDigital Marketing
Industry
Education & Technical Training
Category
Digital Marketing
Year
-
Services
Campaign Management, Content, Lead Generation
Overview
Short-course marketing for technical writing training: reaching people considering a career shift and giving them a clear reason to enrol.
My Role
Digital marketing campaign delivery.
The Challenge
A niche subject with a small but specific audience, needing efficient targeting.
Approach
- 01
Targeted campaigns at professionals adjacent to technical writing.
- 02
Used content that explained the career outcome, not just the syllabus.
- 03
Tracked cost per enquiry to keep acquisition efficient.
Outcome
- Campaign structure focused on enquiry generation per intake.
- Detailed performance data for this engagement is not published here.
Gallery
Moments From The Work
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